Friction-free environments and experiences for an emerging co-working brand
Grind is a co-working space and community designed for Free Radicals, people who say screw the man and venture out on their own. With the construction of two new locations in NYC and Chicago, I was tasked with bringing this frictionless, flexible, and irreverent brand to life. With a diverse group of co-conspirators, I designed installations, furniture, surfaces and spaces, carefully considering how people would use and move through the environment. My work wasn't confined to experiences in the space, but to the whole user journey, starting when a person first hears about Grind.