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Doable identity


Naming, logo, brand identity, and tone of voice for a new company and product

By the time we really needed a logo, we had already started to develop bits of the identity through the product design work we were doing. We were a small team and needed to produce everything on our own, from photography and video to collateral. We developed several concepts but ultimately we went with one that visually tied Doable to it's parent company, Co Collective. 


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