Dress for success
A content platform for a global non-profit, starting with a book
Dress for success, a non-profit with 150 offices in 27 countries, has served over 1 million women. We needed a way to share success stories while highlighting the connectedness of women from all over the world from such different backgrounds. We called the concept Threads – a double meaning representing both the professional clothing the women are armed with and the through lines that connect their life stories. The first application was a book of the same name.
Portraits of 30 women were shot in one day by Daneille Levitt during the 9th annual Success Summit in Miami. Their stories were told in their own words to Mike Boyce who wove them into a book.
Concepting, Art direction and design, print production
Early concepts and sketches